Market Entry Strategy

Entering the European pet market requires a structured approach that balances ambition with local market realities. PetB2E supports petfood brands in defining a clear and realistic market entry strategy tailored to Europe and the Dutch market. We assess market readiness, define the optimal entry route, and create a step-by-step go-to-market roadmap designed to reduce risk, accelerate learning, and support sustainable growth.

Marketplace & Retail Listings

PetB2E manages the full listing and onboarding process for key European marketplaces and selected retail partners. Our focus extends beyond technical compliance to commercial performance, ensuring products are positioned to convert and scale effectively within competitive environments.

Commercial & Pricing Strategy

PetB2E develops pricing and commercial strategies based on cost structures, competitive benchmarks, and retailer margin expectations. Our approach protects brand value, avoids channel conflict, and supports long-term profitability.

Marketing & Brand Positioning

PetB2E refines brand positioning and marketing strategy to ensure messaging, visuals, and value propositions resonate with European consumers while remaining aligned with platform and regulatory requirements.

Operational & Regulatory Coordination

PetB2E coordinates operational and regulatory processes, acting as a bridge between brand teams and European stakeholders to ensure smooth execution and minimise friction during market entry.